Last Updated: September 27, 2021
1. Our Principles
We have designed this policy to be consistent with the following principles:
- Data collection, storage, and processing should be simplified as much as possible to enhance security, ensure consistency, and make the practices easy for users to understand.
- Data practices should meet the reasonable expectations of users.
- We will never sell your data.
- We will only collect the minimum of data to provide the Services and communicate with you regarding updates to the Services.
2. Information We Collect
We collect information in multiple ways, including when you provide information directly to us; when we passively collect information from you, such as from your browser or device; and from third parties.
Information You Provide Directly to Us
We will collect any information you provide to us. We may collect information from you in a variety of ways, such as when you: (a) create an online account via your email address (b) select, use or download a license (c) make a donation or purchase, (d) register for an event, (e) contact us or provide feedback, (f) upload your creative work or images, (g) subscribe to our newsletter, or (h) apply for a job at ModelNFT or Bitform. This information may include but is not limited to your name, email address, phone number, mailing address, payment information, photo, geographic location, and your social media handles. We may also collect additional demographic and other information about you in connection with our conferences and events, and the provision of this information to us by you is optional.
Information That Is Automatically Collected
We may automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access the Services. As described further below, we may collect and analyze (a) device information such as IP addresses, location information (by country and city), unique device identifiers, IMEI and TCP/IP address, browser types, browser language, operating system, mobile device carrier information, and (b) information related to the ways in which you interact with the Services, such as referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of the Services, the amount of time spent on particular pages, the date and time you used the Services, the frequency of your use of the Services, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.
Cookies and Other Tracking Technologies
We also collect data about your use of the Services using Internet server logs and online tracking technologies, like cookies and/or tracking pixels. A web server log is a file where website activity is stored. A cookie is a small text file that is placed on your computer when you visit a website, that enables us to: (a) recognize your computer; (b) store your preferences and settings; (c) understand the web pages of the Services you have visited and the referral sites that have led you to our Services; (d) enhance your user experience by delivering content specific to your inferred interests; (e) perform searches and analytics; and (f) assist with security administrative functions. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email, and that are designed to provide usage information like ad impressions or clicks, measure popularity of the Services and associated advertising, and to access user cookies. If you receive email from us, we may use certain analytics tools, such as clear GIFs, to capture data such as whether you open our message, click on any links or banners our email contains, or otherwise interact with what we send. This data allows us to gauge the effectiveness of our communications and marketing campaigns. As we adopt additional technologies, we may also gather additional information through other methods.
Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that by blocking any or all cookies, you may not have access to certain features or offerings of the Services.
3. How We Use Your Information
We may use the information we collect from and about you to:
- Fulfill the purposes for which you provided it;
- Provide and improve the Services, including to develop new features or services, promote ModelNFT community collaboration, take steps to secure the Services, and for technical and customer support;
- Fundraise, accept donations, or process purchases of ModelNFT merchandise;
- Host events, programs and art exhibits;
- Send you information about your relationship or transactions with us, account alerts, or other communications, such as newsletters to which you have subscribed;
- Process and respond to your inquiries or to request your feedback;
- Conduct analytics, research, and reporting, including to synthesize and derive insights from your use of our Services;
- Evaluate job candidates during our hiring process;
- Comply with the law and protect the safety, rights, property, or security of ModelNFT & Bitform, the Services, our users, and the general public; and
Enforce our Terms, including to investigate potential violations thereof.
4. When We Disclose Your Information
We may disclose and/or share your information under the following circumstances:
- Service Providers. We may disclose your information with third parties who perform services on our behalf, including without limitation, event management, candidate selection, marketing, customer support, data storage, data analysis and processing, and legal services.
For example, when you register for an event, we may share your information with vendors, third party contractors, partner organizations, and volunteers for the purpose of organizing and running the event and related activities.
- Business Transfers. As we continue to develop our business, we may engage in certain business transactions, such as the transfer or sale of our assets. In such transactions, (including in contemplation of such transactions, e.g., due diligence) your information may be disclosed. If any of Bitform’s assets are sold or transferred to a third party, customer information (including your email address) would likely be one of the transferred business assets.
- Affiliated Companies. We may disclose your information with current or future affiliated companies.
- Consent. We may disclose your information to any third parties based on your consent to do so.
- Aggregate/De-identified Information. We may disclose de-identified and/or aggregated data for any purpose to third parties, including advertisers, promotional partners, and/or others. If we do or take any actions along these lines, we will only do so with your consent.
5. Legal Basis for Processing Personal Data
The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose information that can be directly linked to or used to identify you. To the extent those laws apply, our legal grounds for processing such information are as follows:
- To Honor Our Contractual Commitments to You. Much of our processing of information is to meet our contractual obligations to provide services to our users.
- Legitimate Interests. In many cases, we handle information on the ground that it furthers our legitimate interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, these include:
- Customer service
- Marketing, advertising, and fundraising
- Protecting our users, personnel, and property
- Managing user accounts
- Organizing and running events and programs
- Analyzing and improving our business
- Managing legal issues
We may also process information for the same legitimate interests of our users and business partners.
- Legal Compliance. We may need to use and disclose information in certain ways to comply with our legal obligations.
- Consent. Where required by law, and in some other cases where legally permissible, we handle information on the basis of consent. Where we handle your information on the basis of consent, you have the right to withdraw your consent; in accordance with applicable law.
6. Online Analytics
We may use third-party web analytics services (such as Google Analytics) on our Services to collect and analyze the information discussed above, and to engage in auditing, research, or reporting. The information (including your IP address) collected by various analytics technologies described in the “Cookies and Other Tracking Technologies” section above will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services, including by noting the third-party website from which you arrive to our Site, analyzing usage trends, assisting with fraud prevention, and providing certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.
7. Your Choices and Data Subject Rights
You have various rights with respect to the collection and use of your information through the Services. Those choices are as follows:
- Email Unsubscribe – You may unsubscribe from our marketing emails at any time by clicking on the “unsubscribe” link at the bottom of each newsletter or by emailing (insert email) with your request.
- Account Preferences – If you have registered for an account with us through our Services, you can update your account information or adjust your email communications preferences by logging into your account and updating your settings or emailing us directly.
- EU Data Subject Rights – Individuals in the European Economic Area (“EEA”) and other jurisdictions have certain legal rights (subject to applicable exceptions and limitations) to obtain confirmation of whether we hold certain information about them, to access such information, and to obtain its correction or deletion in appropriate circumstances. You may have the right to object to our handling of your information, restrict our processing of your information, and to withdraw any consent you have provided. To exercise these rights, please email us at email@example.com with the nature of your request. You also have the right to go directly to the relevant supervisory or legal authority, but we encourage you to contact us so that we may resolve your concerns directly as best and as promptly as we can.
8. International Transfers
Our computer systems are currently based in the United States. As described above in the “When We Disclose Your Information” section, we may share your information with trusted service providers or business partners in countries other than your country of residence, including the United States, in accordance with applicable law. This means that some of your information may be processed in the United States, which may not offer the same level of protection as the privacy laws of your jurisdiction. By providing us with your information, you acknowledge any such transfer, storage, or use.
9. Security Measures
We have implemented technical, physical, and organizational security measures to protect against the loss, misuse, and/or alteration of your information. These safeguards vary based on the sensitivity of the information that we collect and store. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information since despite our efforts, no Internet and/or other electronic transmissions can be completely secure.
The Services are intended for users over the age of 18 and are not directed at children under the age of 13. If we become aware that we have collected personal information (as defined by the Children’s Online Privacy Protection Act) from children under the age of 13, or personal data (as defined by the EU GDPR) from children under the age of 16, we will take reasonable steps to delete it as soon as practicable.
11. Data Retention
12. Third-Party Links and Services